STRATEGIC MANAGEMENT OF COMPANY’S INNOVATIVE ACTIVITY 

Volodin Viktor Mikhaylovich, Doctor of economic sciences, professor, dean of the faculty of economics and management, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: ieu@pnzgu.ru
Soldatova Svetlana Sergeevna, Candidate of economic sciences, associate professor, sub-department of management and economic security, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: sssoldatova@mail.ru 

338.2 

10.21685/2309-2874-2017-2-9 

Background. This article considers issues of strategic management of innovative activity of modern enterprises, analyzes the classification of forecasts in strategic management of innovations and identifies the necessity of joint use of strategic planning of company’s innovative development and methods of forecasting external medium changes. The authors emphasize the importance and relevance of strategic management in the filed of innovations as one of the elements of successful implementation of the strategy of Russia’s development.
Materials and methods. The research tasks were implemented through analyzing theoretical and methodological aspects of strategic planning of company’s innovative development, as well as the classification of forecasting methods used in strategic management of innovations according to different criteria depending on the purpose, tasks, objects and terms of forecasting.
Results. Resulting from the study of strategic management of innovations, the article consider the mechanisms of its implementation, the necessity of this process in the Russian economy taking into account the specifics and peculiarities of development of the world economic system, its problems related to globalization, the aggravation of socio-political tensions, inter-state migration flows, international terrorism.
Conclusions. The authors emphasize the importance and necessity of development of strategic management of innovations, point out that Russian companies are obliged to predict and analyze structural shifts in the global technology space, to consider the possibilities and prospects of joint efforts in the framework of integration associations that will enable to implement priority innovation projects focused on tackling complex international problems in the field of ecology, security, the fight against international terrorism. 

strategic planning, innovation, forecasting, investment, economic development 

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